Are You Ignoring Your Customers’ Requests?

Copyright 2006 Willie Crawford

Many Internet advertising and marketing experts will let you know that the best way to find out what your clients want from you is to invite them. While that may be actual, I accept as true with that a fair extra accurate manner is to just listen to what they may be telling you, and to what they may be asking you for.

To illustrate my point, I’ll use a couple of examples from considered one of my personal niches… The recipe and cookbook niche. If you have already got even a minor foothold in any niche, my revel in ought to be quite instructive.

In-case you’re unfamiliar with my background, I earn six-figures from a soul meals cookbook that I wrote and self-published. I wrote that cookbook due to the fact my web page site visitors asked for it.

The full story behind my first cookbook is that, after I first came online in 1996, I became advised that I need to recognition on a gap. After building your normal "Internet marketing" web page, which didn’t certainly take off without delay, I subsequently determined to build a site across the "soul food" recipes that I learned at the same time as growing up on a farm in North Carolina. I published some of my favored recipes online as seek engine bait, after which marketed affiliate products across the site … Generally with banners.

I became also instructed that I needed a mailing listing to bring traffic back to the site, and to stay in touch with ability clients. With a recipe website online, it made best experience to me to create a list wherein humans could alternate recipes. That listing became a right away hit, and has been going strong for over eight years.

While the recipes sent out thru the list had been typically from website online traffic, list members grew to partner me with superb recipes. They sooner or later commenced asking me if I had a cookbook. I informed them "no" but that I might write one in the event that they would buy it. I also announced that I was taking develop orders (to confirm the demand). I had over one hundred orders before I wrote the first word. That cookbook has supplied me, and my own family, with a at ease living for YEARS!

Over the years, I attempted to sell the ones website visitors, and list contributors, a diffusion of different backend products, but not anything offered in addition to my cookbook.

For the ultimate six years,list members have often instructed me what my following couple of products must be, however I wasn’t definitely listening. List individuals regularly emailed me saying that they loved my recipes, but that they were on confined diets. They frequently asked if I had diabetic, low-fats or low-carb recipes. They additionally frequently wrote to inform me that they had been identified with high blood pressure, and asked if I had any recipes for people with high blood pressure.

When I subsequently started listening, I knew precisely what my subsequent 4-five products ought to be. They ought to be variations of my cookbook presenting diabetic, low-fat and coffee-carb recipes. I additionally needed to write a cookbook for those with high blood pressure. All of those cookbooks will be rolled out to my listing and websites inside the subsequent 2 months!

What’s additionally instructive is that over the years I built up this HUGE asset… Human beings who have bought cookbooks from me after which requested if I had more. They had been telling me what to promote them. They had been telling me that if I just offered them what they WANTED they might purchase it.

The above is simply making use of basic not unusual experience and a little little bit of marketing expertise …Which most Internet entrepreneurs already own. Let me share with you some greater insights that you likely have already got however are not the usage of.

1) The simplest way inside the international to make extra cash from a confirmed, profitable niche is to "cross deep." Produce multiple episodes or variations of the product. That’s what movie manufacturers do. That’s what conventional book publishers do. Look on the "Chicken Soup For The Soul" series! That instructed me that if I produced extra variations of my cookbook, it’d sell. My list individuals also "advised" me that.

The manner that I will follow this is by way of re-labeling my first cookbook "Volume 1" at some point of the following printing. Then, I will introduce "Volume 2" and as many volumes because the market will endure over time. Labeling the unique "Volume 1" tells my clients to search for additional volumes. It sets up collectors to acquire the complete series.

Speaking of collectors, another version of your product that you can launch is a restricted collectors’ version… If appropriate in your market. The co-manufacturer and host of the tv cooking display that I’ll inform you approximately later is doing simply that. At my prompting, he is released a "Limited Edition Autographed Version" of his cookbook, "The Devotional Cookbook." You can see how he did that with my assist at: http://Chitterlings.Com/devotionalcookbook.Html

What will make the limited editon of the cookbook, in the instance above, promote out truely speedy is the truth that it simply is handiest being launched in a totally restrained amount, and that a tv character is autographing copies. Ask yourself how you could apply a comparable idea for your product. I’ll admit that this idea is not something that I dreamed up… It’s somethings that I heard a speaker use as an instance at a seminar. All I did was have my patron APPLY the idea!

2) Go deep through presenting extra versions of your simple product. For example, with my cookbook, I offer it in PDF, print, and on CD. In some months many of my recipes may be available on DVD in view that I will share them on a tv cooking display that I’ll be co-generating.

My mentors lengthy ago instructed me that I wished no longer simplest a cooking display, but a complete line of spices and sauces. Instead of being attentive to them, I went off in search of extra unusual markets… In large part ignoring the hungry market that I already had (pun supposed).

It took considered one of my customers, coming to me with an concept for a cooking display that he had, to get me into the television commercial enterprise. When you really reflect onconsideration on it although, producing a cooking show is simply repackaging the records that I already have into a unique format.

Listening to my market, will not only allow me to triple my e-book income, it will also generate thousands and thousands whilst the display is nationally syndicated. The display is just beginning manufacturing now, however will develop rapidly. You can observe our progress, and learn from the procedure, by way of frequenting our blog at: http://TheDevotionalChef.Com/weblog

You can also see how I expand and market a complete line of cookbooks and associated products by visiting my cooking web site at: http://Chitterlings.Com Go ahead and be a part of the mailing list, as this is where I announce new products and location information.

A few humans may additionally ask why I percentage so much of what I’m doing in my cooking area of interest with you right here. You may additionally wonder if I’m now not fearful of opposition. The reality is that there are MILLIONS of webpages accessible offering loose recipes, but I earn six-figures selling them. The truth is that there are thousands of human beings who have written cookbooks and are having difficulty promoting them. I don’t need to fear about competition due to the fact with the aid of analyzing Internet advertising and marketing I even have found out the way to dominate my niche.

What should you do with the statistics that I’ve just shared with you? Ask your self how you may practice it in your area of interest. Ask yourself in case your web site traffic and subscribers are not already telling you what they want to buy!

Once you discover that your product is a hit with the marketplace, concentrate to them as they let you know the way to enhance the product, and the way to sell more matters to them. Instead of going off searching out new and extra glamorous markets, serve the only which you’ve already mastered. Apply the many advertising and marketing techniques you realize to your present area of interest. It pays off handsomely!

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